Reuniting Stray Pets 24 Hours a Day
Pet 24 is the UK's No 1 Visible Pet ID Service
Buy Pet 24 Renew Membership Buy Extra Tag

About Us

Pet 24

Based in Dorset, Pet 24 has an unmatched record in providing the best visible pet identification in the UK.


We care for rehomed pets from Dogs Trust, Blue Cross, RSPCA and Battersea Dogs and Cats Home.


Pet 24 returns straying pets to their owners on behalf of Petplan, Agria and Kennel Club Pet Insurance.


We provide a 24-hour national pet reunification service for Pets at Home, available in more than 400 stores.

How it Works

  • 1. Register

    Register your contact details on the Pet 24 website; including phone numbers for home, mobile, work and family.

  • 2. Attach Tag

    Place the Pet 24 tag with your pet's unique serial number on its collar.

  • 3. Pet Goes Missing

    Sadly someone's beloved cat or dog goes missing in the UK every 90 seconds.

  • 4. Pet 24 Responding 24/7

    We are here to help 24 hours a day when your pet has been found.

  • 5. Ongoing Care

    If we cannot contact you immediately, we help the finder care for your pet.

  • 6. Vet 24

    If emergency veterinary treatment is needed, we will organise and pay for it without delay.

  • 7. We Keep Trying

    We ring you on all available numbers until you are reunited with your pet.

  • Another

Vet 24 pays up to £750 in emergency vet fees

There have been many instances when vets have been unable to confirm that insurance cover is in place when a pet has been brought to a surgery in an emergency. This has resulted in unnecessary delays in providing essential veterinary treatment.

If, as often happens, pets stray and are found injured, Pet 24 will pay up to £750 directly to the vet for emergency treatment so that there is absolutely no delay in providing vital care.

You will never need to repay Pet 24 when we have paid the vet’s bills, and it is not necessary to have pet insurance in place to benefit from this service. Pet 24 does, of course, recommend that all pets are insured.

This fantastic service has been developed in consultation with vets, animal welfare charities and insurance companies. It will give you real peace of mind, and it could save your pet’s life!

Vet 24 is included when you order or renew your Pet 24 membership.

Happy Owners

"Thank you Pet 24 and Agria for getting Archie back to his family."

Penny Marshall, Dunstable

"We 100% recommend Pet 24 to any pet owner, so quick and efficient."

Simon Ward, Falkirk

"Evie is a bit of a wanderer, thank
goodness for Pet 24."

Bridget McCormack, London

"You cannot imagine the relief when we were told Flo had been found safe and well."

Rachel Clifford, St Neotts

"My cousin accidentally left the garden gate open and Magic escaped. We are so grateful to Pet 24."

Andrew Barton, Salisbury

"My personal security is not compromised with this tag. I am so happy with your service."

Scarlett Waeland-Cox, Sandy


Frequently Asked Questions

Does Pet 24 comply with the law?

The Control of Dogs Order 1992 was originally drafted in 1930 and states that any dog must wear a collar with the name and address of the owner engraved or written on it, or engraved on a tag.

Since that time, several organisations have harnessed new technology to provide a better service, and there are now over 1 million dogs in the UK wearing a tag without the address actually written on it.

No owners have fallen foul of the law and the police have acknowledged that services such as Pet 24 are a step forward in the task of getting stray pets back to their owners. Also, your personal details are stored safely rather than being on display, so your privacy is never compromised.

My pet has a microchip, do I need Pet 24?

Did you know that 9 out of 10 straying pets are found by a member of the public? The thing to remember is that the finder is unlikely to have a scanner and may not know where to find one. The dog warden or local vets may have one, but they may be hard to locate, or they may be closed.

Your pet is very likely to be scanned eventually, but this process may take a lot of time and cause unnecessary stress to you and your pet. The good news is that the finder will almost always find it easier to contact Pet 24.

How can I update my details?

The easiest, quickest and cheapest way to update your details is to visit our website at You can log in using your email address and password. Once you have done this, you can view your personal details and update any of the information or add new telephone numbers as often as you wish without any charge. If you do not have access to the internet yourself, you can give permission for a friend or relative to update your details on your behalf.

You can also call Pet 24 on 0333 088 2424 to update your details by speaking to one of our team.

What should I do if my pet’s tag has been lost or damaged?

Just click here to order a new tag online. The charge for this is just £6.00 including postage. We will send it to you straight away via Royal Mail First Class.

How often can I update my details?

You can update your details online as often as you wish without any charge. It is a very good idea to add temporary contact details if you are on holiday with your pet or if your pet is staying somewhere else while you are away.

Should I call Pet 24 if my pet goes missing?

There is no need to call Pet 24 if your pet should go missing. You may wish to go online or call us to check that we have the most up to date information on how to contact you. Other than this, just make sure that we can reach you on one of your numbers when your pet has been found.

Can I order a second tag for my pet?

Yes! Many customers like to have a second tag for their dog as they use one on a lead and another on a harness. You can use two Pet 24 tags at the same time, they will both work. Just click here to order your tag.

How is Pet 24 better than an ordinary tag?

A Pet 24 tag can store many different phone numbers rather than just one or two. Also, you don't have to engrave a new tag just because your phone number has changed. Pet 24 guarantees to answer a call from a person finding your pet 24 hours a day, and will immediately provide them with support. A Pet 24 tag is a great investment for you and your pet.

Does your service cover the whole of the UK?

Yes, Pet 24 will help reunite you and your pet anywhere in England, Wales, Scotland and Northern Ireland. We have a network of vets and animal rescue centres with whom we work throughout the UK.

I Already Have a Microchip

That’s great! But did you know that 9 out of 10 straying pets are found by a member of the public? We know that the finder is unlikely to have a scanner and may not know where to find one. The dog warden or local vets may have one, but they may be hard to locate, or they may be closed. The pet is very likely to be scanned eventually, but this process may take a lot of time and cause unnecessary stress to the owner and the pet.

Most straying pets are found a very short distance away from their homes and owners. There is often no need for the pet to go anywhere else but straight home!

Pet 24 allows almost every member of the public who finds a straying pet to act immediately to help return the pet to its owner. There is a considerable animal welfare benefit to this as pets are normally saved the distress of prolonged separation from their owners, and, in the case of dogs, from being impounded by the local authority. The good news is that the finder will almost always find it easier to contact Pet 24.

Pet 24 recommends that all cats and dogs are microchipped. This method of identification is most effective where there may be a dispute over ownership of a pet, and it is also a legal requirement for dogs.

Contact Us



0333 088 2424


Pet 24
The Verry House
Chine Crescent Road

Terms & Conditions for the Pet 24 Service

1. Registration
The Pet 24 service consists of two parts, Registration and the Lost and Found Service. Firstly, the customer must ensure that their details and the details of their pet are registered with Pet 24. Once this Registration has been properly completed, the customer may place the Pet 24 tag on their pet’s collar. The charges made by Pet 24 are for Registration only.

2. Lost and Found Service
Once the customer has registered their pet on the Pet 24 system for a fixed period, there is no charge made for the lost and found service or any other service that may be provided during this period. The customer may extend this period on or before its expiry by paying a registration renewal charge to Pet 24. It is the responsibility of the customer to ensure that this payment is made to Pet 24 in order to ensure continuity of service. Pet 24 will not be responsible for the failure of the registration to be renewed due to the correct payment not being made.

3. Refunds
To obtain a refund of your initial registration charge for the Pet 24 service, you must return your pet tag to the retailer within 28 days of purchase. For tags returned within 28 days of purchase, you are entitled to a 100% refund. For tags returned after 28 days of purchase, you will not be entitled to a refund. To obtain a refund of your registration renewal charge for the Pet 24 service, you must return your pet tag to the retailer within 14 days of purchase. For tags returned within 14 days of purchase, you are entitled to a 100% refund. For tags returned after 14 days of purchase, you will not be entitled to a refund.

4. Replacement Tags
You may request a replacement from Pet 24 if you lose your original tag, or it becomes unusable for any reason. Pet 24 will supply a replacement tag and make a charge for the tag, administration, and post & packaging.

5. Updating your information
You may update details of you or your pet in two different ways. Online; you can visit our website at any time and update your details free of charge. A friend or relative can do this for you if you give them permission to do so. By telephone; you can call us to update your details.

6. Continuity of Service
We will make every effort to provide a continuous service. However, Pet 24 will not accept any liability in the event that there is an interruption to or failure of the service in any way as a result of failures or delays involving the internet, the postal services, telephone lines, computers or other equipment.

7. Liability for Lost and Found Service
The lost and found service is provided free of charge whilst the customer remains on the Pet 24 register. Pet 24 will use its best endeavours to provide this service when a person finding a registered pet contacts us using the number on the tag. We will then use our best endeavours to contact the customer using the contact details that have been provided by the customer and we aim to help the customer to be re-united with their pet as quickly as possible. However, Pet 24 accepts no liability in the event that a customer is not informed for whatever reason that their pet has been found.

8. Your Privacy
Pet 24 is dedicated to protecting your privacy and insuring your personal information is kept confidential and secure. In the course of providing our service, it is necessary to collect, record, store, process, transmit and otherwise handle your personal information. We take privacy responsibilities seriously and seek to use secure and appropriate methods for the handling of your personal information in accordance to the General Data Protection Regulation. By registering as a user with Pet 24 you authorise and agree to the collection, storage and use of your personal information as required for the provision of our services.

While the personal information we collect may come directly from you, by registering with our service, you authorise Pet 24 to collect your information through our affiliates or other third parties. Your decision to withhold information may limit or affect the quality of service that we can provide to you.

We will not sell or otherwise provide client lists or personal information to others for direct marketing purposes. We would only pass on your details to an authority if required to do so by law. In providing us with your personal information, you give us permission to disclose it to veterinarians, animal shelters and other emergency services personnel who may be directly involved in the care of your pet.

Terms & Conditions for the Vet 24 Service

1. Definitions
a) Pet: a pet with a current and valid registration with Pet 24 for the Vet 24 service, and wearing the correct Pet 24 tag on its collar when found Straying and brought to the Vet.

b) Owner: the person registered on the Pet 24 system as the owner of the Pet, or any carer charged with having responsibility for the Pet by the person registered as the owner, or any person otherwise caring or having responsibility for the Pet.

c) Vet: a veterinary surgeon registered with the Royal College of Veterinary Surgeons.

d) Member of the Public: a person not related or previously known to the Owner of the Pet.

e) Emergency Treatment: the single initial treatment performed by the Vet to stabilise or cure the Injury to the Pet.

f) Injury: an injury suffered by the Pet immediately prior to the Pet being found Straying.

g) Straying: found at least 250 metres from the registered address or any temporary address of the Owner.

2. The Service
Pet 24 will pay the Vet for Emergency Treatment for the Injury to the Straying Pet up to a total limit of £750. The Pet must have been found Straying and brought to the Vet by the Member of the Public.

3. Exclusions
No payment will be made for the following:

Treatment of any illness or condition that existed before the Pet was found straying;

Any further treatment, therapy or medication of any kind administered after the Pet has received the Emergency Treatment;

Settlement of any bills or charges that were not made known to Pet 24 within 14 days of the Emergency Treatment taking place;

The cost of euthanasia, burial, cremation or other similar or related expenses;

Emergency Treatment to a Pet that has been brought to the Vet by the Owner.

4. Limitation of Liability
Whilst Pet 24 will use reasonable endeavours to ensure that Emergency Treatment take places according to these terms and conditions, Pet 24 will not be liable for any claim of any sort in the event that Emergency Treatment is not provided for any reason.